theyve moved a lot out of china. which product lines are still produced abroad, and in what countries? we've just seen vietnam agree to a 20% tariff; we await word on other countries. and who are their competitors for their most important brands, and where do those competitors manufacture? i realize the answers to these questions might not be readily at hand, but i wonder if you have any visibility on them.
They have over 40 manufacturing facilities in different countries, so when tariffs are finalized, they can shuffle things around. Ending 80% of their SKUs means they have excess capacity here and there, they see the tariffs as an area where they have a competitive advantage. They are focusing on their top ten brands, some are stronger than others. The big 10 are Rubbermaid, Graco, Coleman, Sharpie, Paper Mate, Oster, Yankee Candle, Expo, and Dymo. A lot of competition is white label, store brand, like Costco's Kirkland Signature, or in the case of Sharpie, some competition has their own brand power like BIC and Crayola. It's case by case and there are 55 brands remaining. I think management is prudently choosing which battles to fight and which areas to focus less attention on. Sun Beam for example competes with Hamilton Beach Brands (HBB), and they have a $250 million market cap on their own, but HBB predominantly imports from China. Regarding manufacturing location, Newell was already reshoring to the US starting in 2017, so I think they are ahead of the curve on that. But management doesn't give factory by factory or brand by brand information, so it's a bit of a black box. We'll probably all be shocked at how quickly factories can relocate to Vietnam from China. I have my doubts that tariffs will significantly affect marketshare in these relatively mature markets. All manufacturers will find ways to shuffle things around, but allegedly Newell is ahead of the curve on it.
ive been following this for a while; im continuously reminded of LCUT when doing so, & i wonder what the strength of their respective brands are - do u have a feel?. SharkNinja shows what can be achieved. They are often perceived as middlemen somehow caught between the retailers and the suppliers without a safety valve.
theyve moved a lot out of china. which product lines are still produced abroad, and in what countries? we've just seen vietnam agree to a 20% tariff; we await word on other countries. and who are their competitors for their most important brands, and where do those competitors manufacture? i realize the answers to these questions might not be readily at hand, but i wonder if you have any visibility on them.
They have over 40 manufacturing facilities in different countries, so when tariffs are finalized, they can shuffle things around. Ending 80% of their SKUs means they have excess capacity here and there, they see the tariffs as an area where they have a competitive advantage. They are focusing on their top ten brands, some are stronger than others. The big 10 are Rubbermaid, Graco, Coleman, Sharpie, Paper Mate, Oster, Yankee Candle, Expo, and Dymo. A lot of competition is white label, store brand, like Costco's Kirkland Signature, or in the case of Sharpie, some competition has their own brand power like BIC and Crayola. It's case by case and there are 55 brands remaining. I think management is prudently choosing which battles to fight and which areas to focus less attention on. Sun Beam for example competes with Hamilton Beach Brands (HBB), and they have a $250 million market cap on their own, but HBB predominantly imports from China. Regarding manufacturing location, Newell was already reshoring to the US starting in 2017, so I think they are ahead of the curve on that. But management doesn't give factory by factory or brand by brand information, so it's a bit of a black box. We'll probably all be shocked at how quickly factories can relocate to Vietnam from China. I have my doubts that tariffs will significantly affect marketshare in these relatively mature markets. All manufacturers will find ways to shuffle things around, but allegedly Newell is ahead of the curve on it.
ive been following this for a while; im continuously reminded of LCUT when doing so, & i wonder what the strength of their respective brands are - do u have a feel?. SharkNinja shows what can be achieved. They are often perceived as middlemen somehow caught between the retailers and the suppliers without a safety valve.
& oh yes delicious pumpkin pie.
Some are better than others. I believe that is behind the focus on their top 10 brands. Research and Development also plays an important role
tx